Checklist
Website Audit Checklist
Score your website the way a new visitor would. Go through each item on a phone first, then on a laptop. Give yourself one point for every box you can honestly check.
There are 28 checks across seven sections. Be honest. A low score is not a failure, it is a clear to-do list.
Website clarity
A visitor should understand what you do within a few seconds.
- The headline says what you do and who you help
- Your main services are easy to find
- There is no jargon a first-time visitor would not know
- A stranger could explain your business after ten seconds
Mobile experience
Most visitors arrive on a phone. The phone view is the real test.
- Text is readable without zooming
- Buttons and links are easy to tap
- Nothing scrolls sideways or runs off the screen
- The page loads in a few seconds on mobile data
Calls to action
Every page should make the next step obvious.
- There is one clear main action on each page
- The main button stands out and repeats down the page
- The action matches what the visitor wants to do next
- You are not competing with five buttons at once
Trust signals
Visitors decide quickly whether you are real and credible.
- Your location or service area is clearly shown
- There is a real way to reach a person
- The site looks current, not abandoned
- Claims are specific and honest, not vague hype
SEO basics
The fundamentals that help people find you at all.
- Each page has a clear, descriptive title
- Headings describe the content below them
- Images have alt text describing them
- Your business name, area, and services appear in the copy
Inquiry capture
A visitor ready to act should be able to reach you without friction.
- A contact form or clear contact method is easy to find
- The form asks only for what you actually need
- Your email or phone is visible, not hidden
- The form works and is easy to use on a phone
Follow-up readiness
Capturing an inquiry only helps if you can act on it.
- New inquiries land somewhere you check daily
- You have a consistent way to reply within a day
- Warm leads get a follow-up if they go quiet
- You can tell which inquiries still need a response
Scoring guide
Add up your checks, then find your range below.
Strong
24 to 28
Your site is doing its job. Small tune-ups will sharpen it further.
Solid with gaps
16 to 23
The basics are there. A focused refresh would close the gaps that cost you leads.
Needs work
8 to 15
A few clear problems are likely costing you inquiries. A rescue sprint is a good fit.
Time to rebuild
0 to 7
A modern, mobile-first rebuild will do more than patching the current site.
Want help with your lowest scores?
Share your score in a free workflow review and we will turn it into a clear plan.